Services

Some engagements start with a full audit of the existing program — digging into content, channels, tools, and results to see where you stand and how it lines up with where you want to be. Others don’t need that: we go straight into strategy and planning, whether that’s for your day-to-day work or an upcoming major moment. Either way, the plan is built to get used, not filed away.

For organizations moving toward a digital-first approach, I help build the program from the ground up — strategy, content, the systems behind it, and the internal team structure to support it long-term. For organizations with something already running, I meet you where you are — sometimes that’s optimizing content, sometimes it’s aligning strategy with current best practices, sometimes it’s growing your audience to reach more, and stronger, fundraising prospects.

I build campaigns that are cohesive, and create a surround-sound effect so your audience sees and hears you wherever they are. I handle the whole arc — developing the strategy, placing the ads, executing on self-service platforms, and reporting and analyzing the results. I’ve developed and run campaigns for everything from bounded moments like elections, events, and launches, to ongoing efforts that generate prolonged awareness and sustained action.

Paid acquisition and community building only work if aimed at the right people — advocates, amplifiers, donors, or members, whoever fits your goals. I care as much about the quality of your growth as the size of it, so the numbers you end up with are ones you can actually put to use, not just ones that look good in a report.

Speaking with a consistent voice and tone matters — it builds the kind of authenticity you need before asking someone to act. I help clients get clear on both what to say and how to say it, so they can earn the kind of trust that turns supporters’ attention into action. Whether your organization is just starting out, already knows how it wants to sound but has never written it down, or has recently changed course and hasn’t quite caught up yet, we can work together to find the voice, tone, and words that are actually yours.

I’ve refined this process across several CRM and tech-stack transitions. We begin with discovery to understand what you actually need — what works and doesn’t work with your current tools, and what you’re looking for going forward. Then we evaluate potential platforms and partners to see how well they fit your organization. Finally, once the right fit is selected, I work with your team to complete the migration. Having a dedicated lead takes real weight off your team, so they can stay focused on their day-to-day work while the project gets the attention it deserves from an expert who has done it before.